In my January 7, 2013 blog post, The Cloud – Storm Clouds Ahead, I discussed Adobe’s strategic decision to offer their products through a subscription-based pricing model. At that time, the user had a choice whether to purchase software outright or to pay for the software on a monthly or annual subscription.
For users of the Creative Suite, that choice will soon end. The current version of Photoshop is CS6. There will not be a CS7. In the future, if you want newly introduced Photoshop capabilities, you will have no choice but to pay for a Creative Cloud (CC) subscription. Whether Adobe’s decision will cost you, the user, more or less, depends on the number of Creative Suite programs you use. If you are a Photoshop only user or a Photoshop and Lightroom user, it will cost you more than what you have been paying with Adobe’s past upgrade pricing and new version cycle.
When I wrote the January 7th blog post, Adobe stock was trading at just under $38. Yesterday, it closed at $46.49. Sure wish I had bought Adobe’s stock which would have helped me pay for my increased cost of using Photoshop and Lightroom!
How do you view this change in Adobe’s pricing strategy and will it affect your use of their products? Please share your Comments below!
An overview of Adobe’s newly announced strategy can be found HERE.
More information about Adobe’s introductory pricing (emphasis on INTRODUCTORY) can be found HERE.
A good Q&A from Scott Kelby is HERE.
Adobe response to reaction, especially from photographers is HERE.